The Impact of Sustainable Design and Chinese Patchwork on Consumer Purchase Intentions

Abstract

With the growing attention to environmental impact issues, there has been an increased demand for eco-friendly products, making it crucial to understand the factors that influence consumer purchase intentions. This study aims to explore the impact of a sustainable design concept that combines waste fabric with Chinese patchwork art on consumer purchase intention, using denim jeans as a case product. The research employed a questionnaire survey and consumer behavior analysis methods, with 300 respondents, to systematically analyze the relationship between product attributes, consumer attitudes, and purchase intentions in the context of sustainable fashion. The study particularly examines how three factors—model input factors, model influencing factors, and model output factors—affect consumers' purchase intentions. The results of the model input factor analysis show that consumers place significant importance on sustainability and cultural elements. The results of the model influencing factors reveal that consumers with higher ecological awareness and cultural appreciation are more inclined toward sustainability and cultural design features. The results of the model output factor analysis indicate that when presented with denim products that incorporate sustainable materials and cultural elements, consumers have a higher purchase intention. These findings suggest that the integration of cultural artistry and environmental sustainability significantly enhances consumers' purchase intentions, especially among those who value environmental protection and cultural significance. These results highlight the importance of combining sustainability with cultural innovation, offering new creative directions for designers and brands.