Constructing Muslim-Friendly Tourism Practices through the Lens of Maqasid al-Shariah

  • Mohd Amzari Tumiran Academy of Contemporary Islamic Studies, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • Zulaipa Ruzulan Academy of Contemporary Islamic Studies, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • Kamaru Salam Yusof Faculty of Economics and Islamic Finance, Universiti Islam Sultan Sharif Ali, Gadong, BE1310 Bandar Seri Begawan, Brunei Darussalam
  • Hanifah Musa Fathullah Harun Academy of Contemporary Islamic Studies, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • Nurulaina Saidin Academy of Contemporary Islamic Studies, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • Mohammad Mahyuddin Khalid Academy of Contemporary Islamic Studies, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • Nur Hafizah Harun Academy of Contemporary Islamic Studies, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
  • Mohammad Aizat Jamaludin International Institute for Halal Research and Training, International Islamic University Malaysia, Jalan Gombak 53100, Selangor, Malaysia
Keywords: Muslim-friendly tourism, halal tourism, Maqasid al-Shariah, Shariah-compliant travel, Islamic ethical tourism

Abstract

The demand for tourist models meeting Islamic principles, also known as Muslim-friendly or halal tourism, has accompanied the international growth in Muslim travel. However, the application of Maqasid al-Shariah to Muslim-friendly tourism was less comprehensive. The purpose of this paper is to systematically review the literature to assess, critique and integrate issues of Muslim-friendly tourism in the context of Maqasid al-Shariah, which helps develop a Shariah-compliant travel model. The main method of this paper is based on a structured review analysis of the body of work on Muslim friendly tourism practice that can be explained by the construct of Maqasid al-Shariah. The review analysis revealed several Shariah-compliant travel models of Muslim-friendly tourism practices through the lens of Maqasid al-Shariah, including: (a) the integration of Maqasid al-Shariah into Muslim-friendly hotel operations; (b) the preference of Muslim travellers for holistically Shariah-compliant destinations; (c) the development of Shariah-compliant homestay models for community-based tourism; (d) the contribution of Shariah-compliant wellness services to holistic Muslim well-being; and (e) the strengthening of ethical governance in Shariah-compliant hotels. In conclusion, the incorporation of the principles of Maqasid al-Shariah in the practices of Muslim-friendly tourism provides an ethical base to the creation of inclusive, spiritually fulfilling and socially responsible travel experiences.

Downloads

Download data is not yet available.

References

Abbasi, A. S. (2020). Shariah governance framework for Islamic banking institutions (IBIs): A critical analysis. Islamic Banking and Finance Review, 7, 1–18. https://doi.org/10.32350/ibfr/2020/0700/1116

Abdul Shukor, S., & Kattiyapornpong, U. (2024). Muslim travellers: A bibliometric analysis. Journal of Islamic Marketing, 15(4), 1054–1077. https://doi.org/10.1108/jima-11-2022-0302

Aisya, S., Syamsu, N., & Muthmainnah, M. D. (2023). Evaluating the growth potential of halal tourism in Palu. Iqtishodia: Jurnal Ekonomi Syariah, 8(2), 40–55. https://doi.org/10.35897/iqtishodia.v8i2.1133

Akbar, F. M. A., Said, M., & Zahra, I. A. (2023). Analysis of sharia aspects in the digitalisation of halal tourism business: Case study of Telaga Warna Wonosobo PT. Alam Indah. International Journal of Economics, Management, Business, and Social Science, 3(3), 416–429. https://doi.org/10.59889/ijembis.v3i3.155

Aksamawanti, & Ridwan. (2022). Aceh Province’s local policy in an effort to develop sharia economy. In Proceeding of Saizu International Conference on Transdisciplinary Religious Studies (pp. 185–195). https://doi.org/10.24090/icontrees.2022.242

Babaei, S., Taleghani, F., & Farzi, S. (2022). Components of compassionate care in nurses working in the cardiac wards: A descriptive qualitative study. Journal of Caring Sciences, 11(4), 239–245. https://doi.org/10.34172/jcs.2022.24

Baig, M. M., Malik, Q. A., & Ellahi, N. (2024). Corporate governance and credit rating of Islamic banks: Moderating role of Shariah governance attributes. SAGE Open, 14(2). https://doi.org/10.1177/21582440241247386

Basendwah, M., Rahman, S., & Al-Sakkaf, M. A. (2024). Tourists’ satisfaction with Islamic attributes of destination: A systematic mapping study. Journal of Islamic Marketing, 15(5), 1414–1438. https://doi.org/10.1108/jima-01-2023-0024

Bundo, M., & Pratama, F. A. (2024). Analysis of Sharia-based hotels on sustainable tourism in West Sumatera, Indonesia. Journal of Islamic Economics and Finance Studies, 5(1), 173–191. https://doi.org/10.47700/jiefes.v5i1.7378

Che Haron, H. I., Abdullah, H., Sheikh Ahmad Tajuddin, S. A. F., Mohd Zain, F. A., & A. Rahim, N. A. A. (2024). Analysing revisitation dynamics: A scholarly analysis of bootstrapping, mediating Muslim-friendly context and impact on determinant factors in Terengganu’s edutourism destinations. Journal of Islamic Marketing, 15(12), 3683–3726. https://doi.org/10.1108/jima-02-2024-0053

Che Jamaludin, F. I., Tony Lim Abdullah, M. R., & Endut, M. N. A. A. (2023). Establishing a sustainable Shariah-compliant hospital in Malaysia: Exploring the pertinent concept. KnE Social Sciences, 670–685. https://doi.org/10.18502/kss.v8i20.14631

Ekka, P. M. (2024). Halal tourism beyond 2020: Concepts, opportunities and future research directions. Journal of Islamic Marketing, 15(1), 42–58. https://doi.org/10.1108/jima-09-2022-0260

Febrianto, I., Mohamed, N., & Bujang, I. (2023). Investor sentiment under the Maqasid Al-Shari’ah compliance asset pricing model: A behavioural finance approach to Islamic finance. Asia-Pacific Management Accounting Journal, 18(2), 165–190. https://doi.org/10.24191/apmaj.v18i2-07

Hajar, S., Faustyna, F., & Kholik, K. (2022). Muslim-friendly tourism towards good tourism governance. Otoritas: Jurnal Ilmu Pemerintahan, 12(2), 142–161. https://doi.org/10.26618/ojip.v12i2.8052

Hamdan, M. I., Omar, S. A. S., Sani, A., Saidon, J., & Ishak, M. F. (2024). Factors that influence Malaysian Muslim travel preferences. Information Management and Business Review, 16(1), 177–182. https://doi.org/10.22610/imbr.v16i1(i)s.3739

Hasan, A. N., Abdul-Rahman, A., & Yazid, Z. (2020). Shariah governance practices at Islamic fund management companies. Journal of Islamic Accounting and Business Research, 11(2), 309–325. https://doi.org/10.1108/jiabr-03-2017-0045

Ilmi, H., & Ambariyanto, A. (2024). Does halal tourism development support achievement of SDGs goals? A systematic literature review. Jurnal Ilmiah Ekonomi Islam, 10(1), 85–95. https://doi.org/10.29040/jiei.v1i1.12376

Isa, N. M., Nur Nawwar, B. A. F., Ismail, H. N., & Zen, I. (2020). Tourist satisfaction on natural environment within Islamic built environment context in the Shariah-compliant hotel in Malaysia. Journal of Environmental Treatment Techniques, 8(1), 85–90.

Ismanto, K., Ghofur, A., & Fakir, F. Z. (2020). Developing halal tourism from Maqasid Sharia perspective. Hikmatuna: Journal for Integrative Islamic Studies, 6, 103–114. https://doi.org/10.28918/hikmatuna.v6i2.2889

Jaapar, N. H., Syed Abdullah, S. F., & Ismail, F. A. (2021). Fiqh traveller according to Maqasid Shariah. In N. N. Md Shariff et al. (Eds.), Enhancing halal sustainability (pp. 65–76). Springer. https://doi.org/10.1007/978-981-33-4854-7_6

Jamil, N. N., Haron, H., Ramli, N. M., Abd, S., Aziz, S. S., & Gui, A. (2022). The relationship between Islamic corporate governance, human governance and sustainability reporting of Shariah-compliant companies in Malaysia. International Journal of Academic Research in Accounting, Finance and Management Sciences, 12(2), 621–642. https://doi.org/10.6007/ijarafms/v12-i2/14277

Madnasir, & Cahyani, A. B. (2024). Analysis of halal tourism development on economic development in Indonesia. KnE Social Sciences, 9(16), 786–798. https://doi.org/10.18502/kss.v9i16.16288

Mandalia, S., & Hidayat, T. (2022). Using importance-performance analysis in the measurement of Muslim visitors' satisfaction with hotel facilities in Taiwan. Jurnal Pendidikan dan Keluarga, 14(2), 16–26. https://doi.org/10.24036/jpk/vol14-iss02/1031

Marican, N. D., Sumardi, N. A., Aziz, R. C., Simpong, D. B., & Hasbollah, H. R. (2021). The Shari’ah-compliance spa for wellness and tourism context in Malaysia. Turkish Journal of Computer and Mathematics Education, 12, 2978–2986. https://doi.org/10.17762/turcomat.v12i3.1329

Mohd Yousoof, F. B., Pang, C. Y., Akbar, M. A., & Taker, M. A. T. (2023). The role of halal-friendly hospitality services in increasing visit intention: A Muslim tourist perspective. International Journal of Islamic Business, 8(2), 1–17. https://doi.org/10.32890/ijib2023.8.2.1

Mottershead, R., Sadeq, A. F., Al-Yateem, N., Subu, M. A., Bani-Issa, W., Taha, M. H., Ahmed, F. R., Dias, J. M., Adams, S., Wali, A. F., Shahrour, G., & McManus, J. (2024). A scoping review of health models for the community mental health needs of the United Arab Emirates: Nurturing the social determinants of mental health through social prescribing in the Middle East. F1000Research, 13, 841. https://doi.org/10.12688/f1000research.153262.3

Muflihin, M. D., Lating, A. I. S., & Junjunan, M. I. (2023). Development of Muslim-friendly service standardisation in the halal tourism industry in Indonesia. Ekonomi Syari’ah dan Bisnis Islam, 10(1), 157–169. https://doi.org/10.54956/eksyar.v10i1.452

Muin, S. A., Ibrahim, D., & Samuni, N. (2024). Reception of Sharia-compliant homestay accommodations in Sabah: Insights and implications. International Journal of Academic Research in Business and Social Sciences, 14(4), 1462–1474. https://doi.org/10.6007/ijarbss/v14-i4/21241

Musa, N. M., & Mohd Zaidi, N. M. (2020). The role of Maqasid Shariah and Islamic religiosity in tourism perspectives. Insight Journal, 7, 65–75. https://doi.org/10.24191/ij.v7i0.88

Nasuka, M., Wijaya, T., & Hidayat, A. (2021). The role of Islamic marketing ethics for customer loyalty in Islamic banking through customer satisfaction. Economic Annals-XXI, 187(1–2), 189–196. https://doi.org/10.21003/ea.v187-18

Nedi, L. A. U., Astuti, N., & Susanti, S. (2024). Strategies for managing non-halal funds in Sharia-compliant hotels within the context of CSR: A perspective from Islamic economic law. Harmoni Economics: International Journal of Economics and Accounting, 1(4), 169–179. https://doi.org/10.70062/harmonieconomics.v1i4.35

Nik Abdullah, N. S., Basarud-din, S. K., Yahaya, S., Elias, N. H., & Mohd Najib, N. W. (2024). Exploring the Muslim-friendly hotel concept in Malaysia based on Maqasid Shariah perspective. Journal of Management and Muamalah, 14(2), 161–182. https://doi.org/10.53840/jmm.v14i2.206

Papastathopoulos, A., Koritos, C., & Mertzanis, C. (2021). Effects of faith-based attributes on hotel prices: The case of halal services. International Journal of Contemporary Hospitality Management, 33(8), 2839–2861. https://doi.org/10.1108/ijchm-01-2021-0044

Pranika, R., Ghofur, R. A., Madnasir, M., Zaelani, A. Q., & Fasa, M. I. (2023). Analysis of the Global Muslim Travel Index (GMTI) Muslim-friendly tourism in improving community economy reviewed from an Islamic economic perspective. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi, 7(3), 1267–1284. https://doi.org/10.31955/mea.v7i3.3535

Priantoro, M. A., & Yudiana, F. E. (2021). The effect of relationship marketing, experiential marketing and Sharia marketing characteristics on customer loyalty of Sharia bank with customer satisfaction as intervening variable. Malia: Journal of Islamic Banking and Finance, 5(2), 109–120. https://doi.org/10.21043/malia.v5i2.11800

Qurtubi, Q., Kusrini, E., Hidayat, A., & Janari, D. (2021). Research on Shariah hotel: A literature review. Studies of Applied Economics, 39(10), 1–12. https://doi.org/10.25115/eea.v39i10.5968

Rachman, A., & Sangare, B. (2023). Impact of implementation of halal tourism in West Nusa Tenggara Province: Maqāṣid al-Sharīa perspective. Justicia Islamica, 20(1), 17–36. https://doi.org/10.21154/justicia.v20i1.5173

Razalli, M. R., Abdul Rahim, M. K. I., & Hassan, M. G. (2019). A framework of halal-based operations for hotel. Journal of Engineering and Applied Sciences, 14(9), 10522–10527. https://doi.org/10.36478/jeasci.2019.10522.10527

Rizvi, H., & Rizvi, A. (2023). Muslim communities’ healthcare needs and barriers. Journal of Student Research, 12(4). https://doi.org/10.47611/jsrhs.v12i4.5915

Rusydiana, A. S., & As-Salafiyah, A. (2021). A review on Islamic social finance: VOSviewer application. Islamic Social Finance, 1(1). https://doi.org/10.58968/isf.v1i1.66

Ruzulan, Z., Hassan, R., Jamaluddin, M. A., & Saidin, N. (2023). Good governance practice for the Shariah-compliant hotel in Malaysia: An insightful study. International Journal of Academic Research in Business and Social Sciences, 13(1), 1697–1705. https://doi.org/10.6007/ijarbss/v13-i1/15203

Samsudin, D., & Putra, F. K. K. (2020). Influence of experiential marketing on customer loyalty in Shariah-compliant hotel. Journal of Indonesian Tourism, Hospitality and Recreation, 3(2), 93–107. https://doi.org/10.17509/jithor.v3i2.20401

Shaleha, W. M. (2023). The influence of Islamic attributes on consumer satisfaction and loyalty through religiosity as a mediating variable in Sharia hotels in Kendari City. Jurnal Ilmiah Ekonomi Islam, 9(3), 3389–3395. https://doi.org/10.29040/jiei.v9i3.10799

Sholihin, M., Ali, R., & Wanto, D. (2021). ‘Shariah compliance’ in Islamic economics: A bibliometric analysis. Malaysian Journal of Economic Studies, 58(2), 315–337. https://doi.org/10.22452/mjes.vol58no2.7

Shompa, Z. A., & Mohadis, H. M. (2022). A conceptual integrated persuasive behavioural change framework based on Maqasid al-Shariah to encourage green practices of municipal solid waste (MSW) disposal. Malaysian Journal of Information and Communication Technology, 7(1), 1–17. https://doi.org/10.53840/myjict7-1-5

So, I. G., Haron, H., Gui, A., Princes, E., & Sari, S. A. (2021). Sustainability reporting disclosure in Islamic corporates: Do human governance, corporate governance, and IT usage matter? Sustainability, 13(23), 13023. https://doi.org/10.3390/su132313023

Subhan, M. (2023). Wakaf asuransi syariah perspektif Maqashid al-Shariah al-Ghazali. Asasi: Journal of Islamic Family Law, 3(2), 157–174. https://doi.org/10.36420/asasi.v3i2.284

Suffarruddin, S. H., Mursidi, A., Sabri, H., & Ramli, N. A. (2023). Developing a Muslim-friendly destination criteria for homestay programme: A conceptual study. I-iECONS E-Proceedings, 557–561. https://doi.org/10.33102/iiecons.v10i1.33

Sulaiman, Y., Djermani, F., Ismail, M. Y. S., & Arif, A. (2023). The determinants of online repatronage intention for Shariah-compliant hotels among Muslim customers in Malaysia. WSEAS Transactions on Business and Economics, 20, 716–729. https://doi.org/10.37394/23207.2023.20.66

Sulaiman, Z. A., Iranmanesh, M., Foroughi, B., & Rosly, O. (2022). The impacts of Shariah-compliant hotel attributes on Muslim travellers’ revisit intention: Religiosity as a moderator. Journal of Islamic Marketing, 13(10), 2108–2125. https://doi.org/10.1108/jima-06-2020-0179

Syahriani, F., Mulyani, F. F., Fismanelly, F., Afifah, S., & Medani, A. (2023). Application of Maqasid al-Shariah in Islamic economics and finance as the development of products of Islamic value. Hakamain: Journal of Sharia and Law Studies, 2(1), 150–162. https://doi.org/10.57255/hakamain.v2i1.322

Wan Khairuldin, W. M. K. F., Wan Nor Anas, W. N. I., Imas, M., Hassan, A., Embong, A. H., Lukman, N. H. Z., & Md Isma, M. A. (2024). Philosophy and ethics in halal tourism: A conceptual analysis. International Journal, 5(11), 486–493. https://doi.org/10.61707/gsrdnf74

Yuliafitri, I., Nurhayati, E., & Amrania, G. K. (2020). Effect of Maqashid Syariah application on corporate governance in Sharia hotels. Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam, 5(2), 115–124. https://doi.org/10.31332/lifalah.v5i2.1942

Published
2025-07-24
Section
Articles

Most read articles by the same author(s)