Digital Economy Empowerment and the International Competitiveness of China’s Sports Industry: A Qualitative Analysis

Abstract

The digital economy is fundamentally transforming global industries; however, its specific impact on enhancing the international competitiveness of China’s sports sector remains inadequately examined. As a significant contributor to economic growth and a strategic tool for global engagement, China’s sports industry increasingly depends on digitalization to maintain its competitive advantage. This study addresses a critical gap in the literature by investigating the mechanisms through which digital economy empowerment fosters international competitiveness. Utilizing a qualitative approach grounded in theory and supplemented by case studies, we draw insights from 23 in-depth interviews with industry experts and enterprise representatives. Our findings reveal that four primary digital drivers—technological innovation, digital platforms, financial systems, and policy support—activate enabling mechanisms such as efficiency enhancement, innovation-driven development, global market expansion, and user engagement. These mechanisms are mediated by organizational capabilities, including dynamic adaptability, digital governance, brand and intellectual property management, and internationalization capacity. The resulting outcomes encompass significant improvements in cost efficiency, innovation speed, market share, brand premium, and supply chain leadership. Despite promising opportunities arising from increasing global digital demand and emerging markets, challenges such as regulatory complexity, cost pressures, and talent shortages remain prevalent. This study proposes a novel theoretical framework that delineates the digital empowerment process, providing valuable academic and practical contributions for policymakers and enterprises seeking to harness digital transformation for sustained international competitiveness.