Aplikasi Model UTAUT dalam Penggunaan Dron di KADA: Menilai Peranan Saiz Ladang Sebagai Pembolehubah Penyederhana

Nor Diana Mohd Idris; Loyola Olga Pius; Lee Khai Ern; Nur Riza Mohd Suradi; Chin Hon Choong

doi:10.47405/mjssh.v11i2.3805

Nor Diana Mohd Idris Institut Alam Sekitar dan Pembangunan (LESTARI), Universiti Kebangsaan Malaysia, 43600, UKM, Bangi, Selangor, Malaysia.
Loyola Olga Pius Institut Alam Sekitar dan Pembangunan (LESTARI), Universiti Kebangsaan Malaysia, 43600, UKM, Bangi, Selangor, Malaysia.
Lee Khai Ern Institut Alam Sekitar dan Pembangunan (LESTARI), Universiti Kebangsaan Malaysia, 43600, UKM, Bangi, Selangor, Malaysia.
Nur Riza Mohd Suradi Jabatan Sains Matematik, Faculti Sains dan Teknologi (FST), Universiti Kebangsaan Malaysia, 43600, UKM, Bangi, Selangor, Malaysia.
Chin Hon Choong Jabatan Hartanah, Fakulti Alam Bina, Universiti Malaya, 50603, Kuala Lumpur, Malaysia.

DOI: https://doi.org/10.47405/mjssh.v11i2.3805

Keywords: Niat Tingkah Laku, Penerimaan Teknologi, UTAUT, Teknologi Dron, Petani, KADA

Abstract

Kajian ini mengkaji pemacu kontinjen niat tingkah laku untuk menerima pakai teknologi dron dalam kalangan petani padi di Lembaga Kemajuan Pertanian Kemubu (KADA), Malaysia. Berasaskan Teori Bersepadu Penerimaan dan Penggunaan Teknologi (UTAUT), ia mengkaji kesan langsung Jangkaan Prestasi, Jangkaan Usaha, dan Pengaruh Sosial, sambil memperkenalkan saiz ladang sebagai pembolehubah moderasi kritikal. Menggunakan tinjauan kuantitatif keratan rentas ke atas 200 petani, data dianalisis melalui Pemodelan Persamaan Struktur Kuasa Dua Terkecil Separa (PLS-SEM). Model ini menjelaskan 79.4% daripada varians dalam niat tingkah laku. Keputusan mengesahkan Pengaruh Sosial sebagai pemacu terkuat, diikuti oleh Jangkaan Usaha dan Jangkaan Prestasi. Selain itu, kajian turut mendapati saiz ladang telah menyederhanakan hubungan Jangkaan Prestasi dengan Niat Tingkah Laku dengan ketara, mendedahkan dua laluan yang berbeza iaitu laluan ekonomi-rasional untuk petani yang lebih besar dan laluan pematuhan sosial untuk pekebun kecil, di mana kepercayaan prestasi tidak signifikan. Kajian ini menyimpulkan bahawa mempromosikan teknologi dron memerlukan pendekatan bersegmen di bawah Dasar Agromakanan Negara 2.0 (DAN 2.0) Malaysia, yang mengutamakan bukti sosial dan kemudahan penggunaan untuk majoriti pekebun kecil berbanding peranan ekonomi generik.

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Author Biographies

Nor Diana Mohd Idris, Institut Alam Sekitar dan Pembangunan (LESTARI), Universiti Kebangsaan Malaysia, 43600, UKM, Bangi, Selangor, Malaysia.

Dr. Nor Diana Mohd Idris is a Research Fellow (Lecturer) at the Institute of Environment and Development (LESTARI) at the National University of Malaysia (UKM). She obtained a PhD degree from UKM and a Master`s degree from University Putra Malaysia (UPM). The publication and presentation of his articles on national and international platforms is from involvement in research projects such as the socioeconomic effects of natural hazards, poverty, rural development, livelihood sustainability and others, which are funded by the Ministry of Higher Education and UKM. Her research areas are agricultural economics and the environment, rural poverty, livelihood sustainability, vulnerability assessment and socioeconomic impact studies of the effects of development and disasters.

Lee Khai Ern, Institut Alam Sekitar dan Pembangunan (LESTARI), Universiti Kebangsaan Malaysia, 43600, UKM, Bangi, Selangor, Malaysia.

Profesor Ts. Dr. Lee Khai Ern merupakan Ketua Pusat Penyelidikan Sains dan Governans (SGK), Institut Alam Sekitar dan Pembangunan (LESTARI), Universiti Kebangsaan Malaysia (UKM). Beliau mempunyai kepakaran dalam Teknologi Hijau (Green Technology) dan Pengurusan Kelestarian (Sustainability Management). Sebelum Prof. Lee menyertai UKM sebagai seorang ahli akademik, beliau pernah berkhidmat di syarikat antarabangsa yang berpangkalan di Amerika Syarikat di mana beliau merupakan Ketua Auditor yang diiktiraf oleh International Register of Certificated Auditors (IRCA) dan menyelaras hal-ehwal kualiti, alam sekitar, kesihatan dan keselamatan bagi korporat Asia-Pasific. Prof. Lee juga pernah menjawat sebagai Timbalan Pengarah (Infrastruktur & Instrumentasi) di Pusat Pengurusan Penyelidikan dan Instrumentasi (CRIM) dan merupakan peneraju bagi Makmal i-CRIM. Kini, Prof. Lee merupakan seorang Felo Utama di LESTARI, beliau juga merupakan seorang Felo di Jeffrey Sachs Center on Sustainable Development (JSC), Sunway University. Dengan kepakaran beliau dalam bidang Teknologi Hijau, beliau telah diiktiraf oleh Malaysia Board of Technologists (MBOT) sebagai Professional Technologist. Prof. Lee juga merupakan seorang Mediator Panal Berakreditasi di Malaysian Mediation Centre, Bar Council of Malaysia di mana beliau kini mengetuai Kumpulan Mediasi Lestari di UKM. Prof. Lee juga merupakan Ahli dalam Young Scientist Network-Academy of Sciences Malaysia (YSN-ASM). Prof. Lee telah dilantik oleh United Nations Centre for Regional Development (UNCRD) sebagai seorang pakar dalam bidang rawatan air sisa. Beliau juga merupakan salah seorang Focal Person untuk Sustainable Development Solutions Network-Malaysia Chapter. Prof. Lee merupakan alumni Leadership for Sustainability, United Nations University (UNU). Dengan kepakaran beliau dalam bidang Pengurusan Kelestarian, beliau pernah terlibat dalam projek kebangsaan dan industri seperti Water Sector Transformation 2040, Penang Green Agenda 2030, Perak Sustainable Greeplan 2030, Dasar Alam Sekitar

Nur Riza Mohd Suradi, Jabatan Sains Matematik, Faculti Sains dan Teknologi (FST), Universiti Kebangsaan Malaysia, 43600, UKM, Bangi, Selangor, Malaysia.

Prof. Dr. Nur Riza adalah pensyarah kanan di Fakulti Sains dan Teknologi (FST), UKM. Beliau menerima PhD (Statistik) dari Universiti Malaya (2008). Tesis PhD bertajuk Pemodelan Kualiti Pendidikan di IPT menggunakan Kerangka IPO. Sarjana Sains (Statistik) dari Univ. Georgia USA dengan Projek Analisis Ruang ke atas Sindrom Kematian Mengejut Bayi di North Caroline (1992). Ijazah BS (Statistik) dari Univ. Georgia USA, dengan Projek Rundingan: Reka bentuk Uji kaji Penanaman Ubi Keladi di Ghana. Beliau menyertai Jabatan Statistik, UKM pada awal 1994. Beliau merupakan Pakar Rujuk dan Pakar Bidang dalam analitik data, pemodelan persamaan struktur, pembangunan indeks dan alatan kualiti dan prestasi.

Chin Hon Choong, Jabatan Hartanah, Fakulti Alam Bina, Universiti Malaya, 50603, Kuala Lumpur, Malaysia.

Dr. Chin Hon Choong is a Senior Lecturer in the Department of Real Estate, Faculty of Built Environment, Universiti Malaya. He holds a Doctor of Philosophy in Surveying (Real Estate Valuation and Management) and a Bachelor of Science in Property Management, both from Universiti Teknologi Malaysia. His research focuses on real estate valuation, housing affordability, transit-oriented development, and sustainable property management. Dr. Chin has published in journals such as Planning Malaysia, Journal of Housing and the Built Environment, and Managerial Finance, and has contributed to industry publications such as RI in Touch. He is an active member of the Board of Valuers, Appraisers, Estate Agents and Property Managers (BOVAEP) and the Royal Institution of Surveyors Malaysia. Dr. Chin has supervised postgraduate students and teaches courses in real estate marketing, community development, and home ownership. He is also involved in funded research projects, including studies on public acceptance of carbon pricing in Malaysia.

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