Educational Study Tour Research Hotspots and Development Orientation: An LDA-based Literature Review

  • Feng Weihe Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Cawangan Selangor, 42300 Puncak Alam, Selangor, Malaysia
  • Nur Hidayah Che Ahmat Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Cawangan Pulau Pinang, 13500 Permatang Pauh, Pulau Pinang, Malaysia
  • Yuan Xinying Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM) Cawangan Selangor, 42300 Puncak Alam, Selangor, Malaysia
Keywords: Educational Study Tourism, Literature Review, Research Hotspots, LDA Analysis

Abstract

Educational tourism has received growing academic attention in recent years as globalization and international educational exchanges continue to expand. This study explores the major research hotspots and future development trends in educational study tourism research. Using the Web of Science (WOS) database, 12,218 publications related to “study tourism” published between 2015 and 2024 were initially collected. After screening and classification, 842 relevant publications were retained, and the 100 most relevant articles were further analysed using the Latent Dirichlet Allocation (LDA) topic modelling method. The findings show that current research mainly focuses on educational tourism, tourist experience, students, international educational tourism, rural tourism, influencing factors, and economic development. Several emerging directions were also identified, including tourism quality, awareness, behavioural intention, satisfaction, school-based programs, cultural heritage, and industry-related tourism. Overall, educational tourism research is becoming more interdisciplinary and internationally oriented. This study helps clarify the development of educational tourism research and provides references for future studies in international educational tourism.

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Published
2026-05-23
Section
Articles