Local Telefilm and Cultural Identity: A Study from The Perspectives of Kadazan-Dusun Youths
Abstract
This study examined the content of the television telefilm "Ratu Kaamatan," watched by the Kadazan-Dusun youth. It employed content analysis and focus group discussions with the Kadazan-Dusun youth to explore the local telefilm. The cultural identity of the Kadazan-Dusun community was analysed based on seven key elements: language, customs and beliefs, traditional attire, ethnic festivals, traditional cuisine, arts, and way of life. The program highlighted five main components of cultural identity: way of life or lifestyle patterns, ethnic festivals, traditional attire, arts, and customs and beliefs. The study emphasises the youth’s dissatisfaction with how their native language is portrayed in the telefilm, as well as the visual representation of traditional attire, traditional music, and the background imagery. This research shows that local telefilm does not fully represent local cultural identity. Although there is insufficient representation, it is still an effort to preserve local culture.
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