Intention to Choose Syariah Compliant Hospital: The Role of Religiosity
Keywords:
hospital, syariah compliance, theory of reason action, maqasid syariah, religiousty
Abstract
Syariah Compliant Healthcare Services in a rather unique trend that emerged in Malaysia. It started in few decades ago when certain ‘Islamic’ hospitals started offering Syariah compliant services with the tag line “Ibadah Friendly Hospital”. Syariah Hospital of Islamic Hospital defined as hospital that provides health services in accordance with Syariah principles or in other words applying maqasid Syariah in hospital governance hospital. But a question remains, is there a necessity of Syariah compliant hospitals? And why it became a choice in the market. The research methodology used is qualitative based on content analysis technique to obtain data. This study seeks to find out the reason that motivates this choice by looking into the role of religiosity that is presumed to be the main reason for the choice. Based on the theory of reason action, a literature has been reviewed to construct tools to investigate Muslim attitude towards their intention to choose Syariah compliant hospital.
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References
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Razak, D. A., Mohammed, M. O., & Taib, F. M. (2008). Consumers acceptance on Islamic home financing: empirical evidence on Bai Bithaman Ajil (BBA) in Malaysia. IIUM International Accounting Conference IV: 1-22.
Rivis, A., & Sheeran, P. (2003). Descriptive norms as an additional predictor in the theory of planned behaviour: a meta-analysis. Current Psychology, 22(3), 218-233.
Rizqon, M. S., Sulisno, M., & Suryawati, C. (2020). Sharia Services with A Level of Patient Satisfaction in Hospitals: Literature Review. Jurnal Keperawatan Respati Yogyakarta, 7(1), 27-31.
Shabbir, M. S. (2010). The relationship between religiosity and new product adoption. Journal of Islamic Marketing.
Syed Tahir. (2020). Persepsi badan pengurusan pusat perubatan universiti Islam antarabangsa Malaysia (ppuiam) Terhadap Kesediaan Pelaksanaan Hospital Patuh Syariah (Sharia Compliant Hospital). Tesis Master, Open University Malaysia. (Unpublished).
Shariff, S. M., Mohtar, S., & Jamaludin, R. (2018). A practical journey in implementing a syariah compliant hospital: an nur specialist hospital’s experience. IIUM Medical Journal Malaysia, 17(2).
Worthington Jr, E. L., Wade, N. G., Hight, T. L., Ripley, J. S., McCullough, M. E., Berry, J. W., & O'Connor, L. 2003. The religious commitment inventory 10: development, refinement, and validation of a brief scale for research and counseling. Journal of Counseling Psychology, 50(1), 84.
Ajzen, I. (1988). Attitudes, Personality, and Behavior. Chicago: Dorsey Press.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes. 50, 179–211.
Ajzen, I. & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behaviour. Prentice-Hall: Englewood Cliffs, NJ.
Al-Harran, S., & Low, K. C. P. (2008). Marketing of halal products: the way forward. The Halal Journal, 44-46.
Allport, G. & Ross, J. (1967). Personal religious orientation and prejudice. Journal of Personality and Social Psychology, 5(4), 432-43.
Allport, G. (1950). The Individual and His Religion: A Psychological Interpretation. New York, NY: Macmillan.
Alserhan, B. A. (2010). On Islamic branding: brands as good deeds. Journal of Islamic Marketing.
Alserhan, Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intentions and Behavior: An Introduction to Theory and Research. Addison-Wesley.
Aomarun, J. (2014). The attribution of syariah compliant hotel in muslim countries. Rev. Integr. Bus. Econ. Res., 3, 39-44.
Bryman, A. (2004). Social Research Methods. Oxford University Press: New York.
Fam, K. S., Waller, D. S., & Erdogan, B. Z. (2004). The influence of religion on attitudes towards the advertising of controversial products. European Journal of Marketing.
Fauzi, W. I. M., Muhammad, N., Mokhtar, S. S. M., & Yusoff, R. Z. (2016). What motivate Muslim consumer to patronage Islamic based-retail store?. International Review of Management and Marketing, 6(7S).
Fishbein, M. A. (2008). A reasoned action approach to health pro-motion. Medical Decision Making. 28, 834-844.
Foxall, G. R. (1994). Behavior analysis and consumer psychology. Journal of Economic Psychology, 15(1), 5-91.
Gaur, S. S., Xu, Y., Quazi, A., & Nandi, S. (2011). Relational impact of service providers’ interaction behavior in healthcare. Managing Service Quality: An International Journal, 21(1), 67–87.
Houck, S. C., Conway III, L. G., Parrow, K., Luce, A., & Salvati, J. M. (2018). An integrative complexity analysis of religious and irreligious thinking. SAGE Open, 8(3).
Johnson, B. R., Jang, S. J., Larson, D. B., & De Li, S. (2001). Does adolescent religious commitment matter? A reexamination of the effects of religiosity on delinquency. Journal of Research in Crime and Delinquency, 38(1), 22-44.
Johnstone, R. L. (1975). Religion and Society in Interaction. Prentice-Hall.
Lada, S., Tanakinjal, G.H. and Amin, H. (2009). Predicting intention to choose Halal products using theory of reasoned action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66-76.
Lung, C.K., Chai, L.T. & Zulkufly, R. (2008). Religiosity as a predictor of consumer ethical behaviour: a comparative study between public and private university students in Malaysia. Journal of Business Systems, Governance and Ethics, 3, 43-56.
Lutz, R. (1991). The role of attitude theory in marketing, in Kassarjian, H.A. (pnyt.) Perspectives in Consumer Behaviour. Prentice-Hall: Englewood Cliffs, NJ.
Majdah, Z & Khadijah, O. (2017). An overview of syariah compliant healthcare services in Malaysia. Malaysian Journal of Consumer and Family Economics, 20(S 1), 91-100.
Md-Taib, F., Ramayah, T. & Abdul-Razak, D. (2008). Factors influencing intention to use diminishing partnership home financing. International Journal of Islamic and Middle Eastern Finance and Management, 3(1), 235-248
Mokhlis, S. (2006). The effects of religiosity on shopping orien-tations: an exploratory study in Malaysia. Journal of the American Academy of Business, 9(1), 64–74.
Mokhlis, S. (2009). Relevancy and measurement of religiosity in consumer behaviour research. International Business Research, 2(39), 75-84.
Mokhlis, S. (2009). Relevancy and measurement of religiosity in consumer behavior research. International Business Research, 2(3), 75-84.
Mukhtar, A., & Butt, M. M. (2012). Intention to choose halal products: the role of religiosity. Journal of Islamic Marketing.
Omar, H.K. (2011). Islamic Hospital Guidelines. Paper presented at 7th International Seminar & Workshop Understanding Qur’anic Principles and Values in Healthcare, December 15th-17th, Kuala Lumpur, Malaysia
Omar, H. K. (2013). Toward syariah compliant hospital: planning, implementation and challenges. Presented at a Seminar on Islamization of the Medical 107 Curriculum and Practice at the International Islamic University Kuantan Malaysia 26th-27th August 2013.
Ramly, Z., Chai, L. T., & Lung, C. K. (2008). Religiosity as a predictor of consumer ethical behaviour: Some evidence from young consumers from Malaysia. Journal of Law and Governance, 3(4).
Razak, D. A., Mohammed, M. O., & Taib, F. M. (2008). Consumers acceptance on Islamic home financing: empirical evidence on Bai Bithaman Ajil (BBA) in Malaysia. IIUM International Accounting Conference IV: 1-22.
Rivis, A., & Sheeran, P. (2003). Descriptive norms as an additional predictor in the theory of planned behaviour: a meta-analysis. Current Psychology, 22(3), 218-233.
Rizqon, M. S., Sulisno, M., & Suryawati, C. (2020). Sharia Services with A Level of Patient Satisfaction in Hospitals: Literature Review. Jurnal Keperawatan Respati Yogyakarta, 7(1), 27-31.
Shabbir, M. S. (2010). The relationship between religiosity and new product adoption. Journal of Islamic Marketing.
Syed Tahir. (2020). Persepsi badan pengurusan pusat perubatan universiti Islam antarabangsa Malaysia (ppuiam) Terhadap Kesediaan Pelaksanaan Hospital Patuh Syariah (Sharia Compliant Hospital). Tesis Master, Open University Malaysia. (Unpublished).
Shariff, S. M., Mohtar, S., & Jamaludin, R. (2018). A practical journey in implementing a syariah compliant hospital: an nur specialist hospital’s experience. IIUM Medical Journal Malaysia, 17(2).
Worthington Jr, E. L., Wade, N. G., Hight, T. L., Ripley, J. S., McCullough, M. E., Berry, J. W., & O'Connor, L. 2003. The religious commitment inventory 10: development, refinement, and validation of a brief scale for research and counseling. Journal of Counseling Psychology, 50(1), 84.
