Empowering Humanity Behavior Among University Students Through Blood Donation Activity
Abstract
Involvement of young people, especially university students as blood donor is crucial in maintaining an adequate blood supply to the country. They could serve as blood donors for a longer time if they start donating in their early 20s. Therefore, the objective of this study is to identify psychological resources that contribute to the intention of blood donation among university students as well as to understand their motivation in this activity. This is a correlational study using survey approach. Data were collected randomly from 71 students (39 non-blood donors; 32 blood donors). Findings showed that, both groups of respondents have moderate level of intention to donate blood. The Pearson Correlation Analysis revealed that, for non-donors, their intention to donate blood was derived by ihsan, social awareness and anticipate regret. As for blood donors in this study, they exhibit the same psychological resources as the non-donors with the addition of subjective norms and identity as blood donors. Finally, Regression Analysis found that, anticipate regret was the main factor that motivated the intent to donate blood to both groups. This study implies that blood donation campaigns in campus area should focus on empowering feeling of anticipate regret as the motivation factor among university students. Future study is needed to explore the effectiveness of campaign strategies using psychological resources, especially anticipate regret in motivating university students to become blood donors.
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References
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