Predicting Organizational Performance Through Digital Design Tool Adoption in Chinese Graphic Design Agencies
Abstract
This research examines creating a model that would forecast the organizational performance of the top Chinese graphic design agencies, given that they have adopted digital design tools. Accordingly, it posits Perceived Attributes of Digital Design Tools (PADDT), Organizational Readiness Factors (ORF), and External Environment Influences (EEI) as independent variables. At the same time, Employee Acceptance of Digital Tools (EADT) and Changes to Workflows and Processes (CWP) are the mediator variables. Also, Organization Size (OS) is tested as a control variable. This study adopted a quantitative research method to obtain data from 432 graphic design professionals in China, and SEM analysis was used to test the relationships between the constructs. This study established organizational readiness and external influence using digital tools to improve organizational performance. This research fills the gap in the current literature by offering a detailed theoretical framework that incorporates both technology acceptance theories and recommendations for practical use in industries. The findings provided are valid policy prescriptions for managers planning to enhance organizational output by harnessing the power of technology tools.
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