The Impact of Perceived Usefulness on Corporate Reputation Toward Online Business Platform
Abstract
This study investigated the impact of perceived usefulness on corporate reputation in online business platforms. This study aims to determine the relationship between perceived usefulness and corporate reputation. Corporate reputation is a valuable asset that has a significant impact on corporate profitability. It can increase an organization’s market value and provide a sustainable competitive advantage. Thus, there is a reason why having a good corporate reputation is important to the organization itself. A total of 400 respondents were involved in this research, and data collection took place from June to July 2024. The data was analyzed using the IBM Statistical Package for the Social Sciences (SPSS) to generate descriptive and inferential statistics. The finding shows that the perceived usefulness has a critical impact on the corporate reputation. Perceived usefulness and corporate reputation were found to be strongly correlated. Perceived usefulness is an important factor that has a direct relationship with customer satisfaction and contributes to corporate reputation.
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References
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