Adopting Artificial Intelligence for Mitigating Halal Waste in the Cosmetic Industry: A Literature Review Analysis

  • Nur Farah Aqillah Semeran Academy of Contemporary Islamic Studies, Universiti Teknologi MARA 40450, Shah Alam, Selangor, Malaysia.
  • Muhammad Remy Othman Academy of Contemporary Islamic Studies, Universiti Teknologi MARA 40450, Shah Alam, Selangor, Malaysia.
  • Farrah Payyadhah Borhan Academy of Contemporary Islamic Studies, Universiti Teknologi MARA 40450, Shah Alam, Selangor, Malaysia.
Keywords: Artificial intelligence in cosmetics, Halal waste management, AI and sustainability, AI-driven waste reduction

Abstract

The global demand for halal-certified and sustainable beauty products has grown rapidly in recent years, driven by increasing consumer awareness of ethical consumption, environmental sustainability, and religious compliance (Maqasid Shariah). However, despite the growing global demand for halal-certified and sustainable beauty products, the cosmetic industry continues to struggle with excessive material waste, ethical sourcing issues, and inefficiencies in halal compliance verification. This paper aims to review the adoption of artificial intelligence to mitigate halal waste in the cosmetics industry, to promote sustainable and ethical production. This study employed a systematic literature review (SLR) of 25 selected articles published between 2021 and 2025 to examine the adoption of artificial intelligence (AI) to mitigating halal waste in the cosmetics industry and promoting sustainable and ethical production. The review analysis revealed several approaches to adopting artificial intelligence for mitigating halal waste in the cosmetic industry towards sustainable and ethical production, namely (a) enhanced supply chain transparency through AI integration;(b) reduction in material waste via predictive analytics;(c) intelligent formulation for ethical substitution;(d) improved consumer engagement through AI personalisation. In conclusion, the adoption of artificial intelligence presents transformative potential for mitigating halal waste in the cosmetic industry by enhancing transparency, efficiency, and ethical accountability across production stages. Future research should focus on developing practical AI integration models tailored to halal-certified manufacturing, conducting longitudinal studies to measure the environmental impacts of AI adoption, and exploring policy frameworks to ensure the ethical and religious compliance of AI technologies.

Downloads

Download data is not yet available.

References

Abdullah, M. F., Ibrahim, M. A., Bahtar, A. Z., & Mohamad Khan, N. R. (2024). Conceptualizing the Implications of Artificial Intelligence (AI) Tools and Personalization Marketing on Consumer Purchase Intention: Insights from the Malaysian E-Commerce Market. Information Management and Business Review, 16(3), 430-436

Adiningtyas, Y., & Yunus, E. N. (2024). The Influence of Consumer Knowledge of Halal Supply Chain Practices on Purchase Intention in Halal Personal Care & Beauty Products. Jurnal Aplikasi Bisnis Dan Manajemen, 10(3), 823. https://doi.org/10.17358/jabm.10.3.823

Agrawal, K., Goktas, P., Holtkemper, M., Beecks, C., & Kumar, N. (2025). AI-driven transformation in food manufacturing: a pathway to sustainable efficiency and quality assurance. Frontiers in Nutrition, 12. https://doi.org/10.3389/fnut.2025.1553942

Allen, T., Chadha, A., Bhagat, N., Kakkar, P. M., & Singh, S. (2025). Biotechnological Approaches and Policy Frameworks for Sustainable Management of Cosmetic Waste in India. Current Trends in Biotechnology and Pharmacy, 19(3s), 104–115. https://doi.org/10.5530/ctbp.2025.3s.7

Borhan, F. P., Salwa, S., & Huda, N. (2023). Artificial Neural Network in the Development of Halal Cosmetic Formulation Containing Okara. GJAT, 41 https://jurnal.usas.edu.my/gjat/index.php/journal/article/view/58/43

Charllo, B. V. (2021). Eco-Driven Innovation: Harnessing AI for Sustainable Beauty Solutions. International Journal of Science and Research (IJSR), 10(2), 1774–1778. https://doi.org/10.21275/sr24829154242

Cui, W., & Mohib, M. (2025). Exploring the Impact of AI on Consumer Behavior and Digital Marketing Through the Lens of Social Media. Concurrency and Computation: Practice and Experience, 37(23–24). https://doi.org/10.1002/cpe.70284

Fang, B., Yu, J., Chen, Z., Osman, A. I., Farghali, M., Ihara, I., Hamza, E. H., Rooney, D. W., & Yap, P. S. (2023). Artificial intelligence for waste management in smart cities: a review. Environmental Chemistry Letters, 21(4), 1959–1989. https://doi.org/10.1007/s10311-023-01604-3

Ghahramani, M., Zhou, M., Molter, A., & Pilla, F. (2022). IoT-Based Route Recommendation for an Intelligent Waste Management System. IEEE Internet of Things Journal, 9(14), 11883–11892. https://doi.org/10.1109/JIOT.2021.3132126

Haykal, D., Ascher, B., Cartier, H., & Gold, M. (2024). Exploring the landscape of AI adoption in cosmetic medicine and surgery: Insights from the 25th IMCAS Congress (International Master Course in Aging Science). Journal of Cosmetic Dermatology, 23(8), 2673–2675. https://doi.org/10.1111/jocd.16316

Hidayati, J., Vamelia, R., Hammami, J., & Endri, E. (2023). Transparent distribution system design of halal beef supply chain. Uncertain Supply Chain Management, 11(1), 31–40. https://doi.org/10.5267/j.uscm.2022.12.003

Hollebeek, L. D., Menidjel, C., Sarstedt, M., Jansson, J., & Urbonavicius, S. (2024). Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research. Psychology and Marketing, 41(4), 880–898. John Wiley and Sons Inc. https://doi.org/10.1002/mar.21957

Ismail, J., Haris Muchtar, A., Irsyad Hanafi, M., Ibnu Affandi, A., & Ulil Abshor As Shofy, M. (2024). Integrating AI and Communication: A Study on Ethical Practices in Halal Supply Chain Management. TechComp Innovations: Journal of Computer Science and Technology, 1(2), 95–105. https://doi.org/10.70063/techcompinnovations.v1i2.54

Jamaludin, N. F., Saharuddin, N., & Nazir, N. (2024). Navigating Crises in the Halal Cosmetic Industry: Embracing Emerging Technologies for Resilience. In Emerging Technology and Crisis Management in The Halal Industry (pp. 139–155). Springer Nature Singapore. https://doi.org/10.1007/978-981-97-1375-2_9

Jamka, K., Wróblewska-łuczka, P., Adamczuk, P., Zawadzki, P., Bojar, H., & Raszewski, G. (2021). Methodology for preparing a cosmetic samplefor the development of Microorganism Detection System (SDM) software and artificial intelligence learning to recognize specific microbial species. Annals of Agricultural and Environmental Medicine, 28(4), 681–685. https://doi.org/10.26444/aaem/144696

Khan, N., Falahat, M., Ullah, I., Sikandar, H., & Van, N. T. (2025). Technological innovation for religious compliance: a framework for AI and blockchain implementation in halal food supply chains. Journal of Islamic Marketing. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JIMA-04-2025-0263

Koswara, A., & Herlina, L. (2025). Global trends in the halal beauty and skincare industry: A search engine-based market analysis. International Journal of Halal Industry, 2025(1), 84–99. https://doi.org/10.20885/IJHI.v

Kristanto, D., & Kurniawati, D. A. (2023). Development of halal supply chain risk management framework for frozen food industries. Journal of Islamic Marketing, 14(12), 3033–3052. https://doi.org/10.1108/JIMA-04-2022-0112

Maniatis, P. (2025). Artificial Intelligence in Waste Sorting: Advancing Recycling Processes in Greece Through Ai-Driven Solutions. International Journal of Clinical Case Reports and Reviews, 23(1), 01–10. https://doi.org/10.31579/2690-4861/697

Masood, A. (2024). Merging Ethics And Innovation: Meeting Society 5.0 Halal Cosmetics Needs By Harnessing Ir5.0. https://ibaf.usim.edu.my

Masood, A., Mohd Soffian Lee, U. H., & Abdul Rahim, A. (2025). Halal Reimagined: Ir4.0 Tech Drives Sustainability And Inclusivity In Islamic Monetary Economics. Malaysian Journal of Syariah and Law, 13(1), 164–178. https://doi.org/10.33102/mjsl.vol13no1.736

Mende, M., Scott, M. L., Ubal, V. O., Hassler, C. M. K., Harmeling, C. M., & Palmatier, R. W. (2023). Personalized Communication as a Platform for Service Inclusion? Initial Insights Into Interpersonal and AI-Based Personalization for Stigmatized Consumers. Journal of Service Research, 27(1), 28–48. https://doi.org/10.1177/10946705231188676

Mubin, N. A., Rahman, A. A., Kamarulzaman, N. H., & Yusof, R. N. R. (2021). Readiness and Stakeholders Influence for Halal Logistics Practices Implementation towards Supply Chain Performance. International Journal of Asian Social Science, 12(1), 26–42. https://doi.org/10.18488/5007.v12i1.4394

Nawaz, A., Afzal, A., Khatibi, A., Shankar, A., Madan, H., Faisal, H. S., Shahbaz, A., Usman, I., Zulfiqar, N., Saeed, F., Ahmed, A., Imran, A., Afzaal, M., karni, A., Ahmed, F., Akram, N., Rasheed, M., & Islam, F. (2025). Role of artificial intelligence in halal authentication and traceability: A concurrent review. Food Control, 169, 111003. https://doi.org/10.1016/j.foodcont.2024.111003

Nwokediegwu, Z. Q. S., David Ugwuanyi, E., Ayorinde Dada, M., Tega Majemite, M., & Obaigbena, A. (2024). Ai-Driven Waste Management Systems: A Comparative Review of Innovations in The Usa and Africa. Engineering Science & Technology Journal, 5(2), 507–516. https://doi.org/10.51594/estj/v5i2.828

Omira, A., Grira, S., Mourad, A. H. I., & Alkhedher, M. (2025). The new generation of cosmetics packaging: A paradigm shift. Global Transitions, 7, 223–246. https://doi.org/10.1016/j.glt.2025.04.004

Othman, Y., Awang@ali, M. N., Abdul, H., & Shah, R. (2022). Halal Built-in Approach to Regulation of Halal Cosmetic Products. International Journal of Academic Research In Business and Social Sciences, 2(12).

Özsoy, T. (2023). The Role of Artificial Intelligence in Facilitating the Transition to A Circular Economy. Nişantaşı Üniversitesi Sosyal Bilimler Dergisi, 11(2), 369–389. https://doi.org/10.52122/nisantasisbd.1345828

Patitsa, M., Anastasiou, E., Ayfantopoulou, E., Dirma, C., Kalogiannidis, S., & Chalaris, M. (2025). ESG in Cosmetics. In Navigating the Future: Embracing Advances in AI and Digital Transformation and Seamlessly Integrating ESG Across Sectors (pp.279-311). Nova Science Publishers, Inc. New York

Raji, M. A., Olodo, H. B., Oke, T. T., Addy, W. A., Ofodile, O. C., & Oyewole, A. T. (2024). E-commerce and consumer behavior: A review of AI-powered personalization and market trends. GSC Advanced Research and Reviews, 18(3), 066–077. https://doi.org/10.30574/gscarr.2024.18.3.0090

Rokhshad, R., Keyhan, S. O., & Yousefi, P. (2023). Artificial intelligence applications and ethical challenges in oral and maxillo-facial cosmetic surgery: a narrative review. In Maxillofacial Plastic and Reconstructive Surgery, 45,(1). Springer. https://doi.org/10.1186/s40902-023-00382-w

Sapara, N. J., & Patel, Dr. H. H. (2024). Consumer Behavior Analysis through Advanced-Data Techniques: A Review for Utilities in Retail Marketing. Interantional Journal of Scientific Research in Engineering and Management, 08(10), 1–5. https://doi.org/10.55041/ijsrem37895

Satria, A. D., & Indra, I. (2024). The Influence of Attitudes, Safety, and Quality on Interest in Subscribing Halal Cosmetic Products. AL-FALAH : Journal of Islamic Economics, 9(1), 19. https://doi.org/10.29240/alfalah.v9i1.9690

Senpayar, N. H. D. (2024). Artificial Intelligence in Marketing Communication: A Comprehensive Exploration of the Integration and Impact of AI. Technium Social Sciences Journal, 55(1), 64–81. https://doi.org/10.47577/tssj.v55i1.10651

Simay, A. E., Wei, Y., Gyulavári, T., Syahrivar, J., Gaczek, P., & Hofmeister-Tóth, Á. (2022). The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers. Asia Pacific Journal of Marketing and Logistics, 35(7), 1569–1598. https://doi.org/10.1108/APJML-04-2022-0352

Spoer, D. L., Kiene, J. M., Dekker, P. K., Huffman, S. S., Kim, K. G., Abadeer, A. I., & Fan, K. L. (2022). A Systematic Review of Artificial Intelligence Applications in Plastic Surgery: Looking to the Future. Plastic and Reconstructive Surgery - Global Open, 10(12), E4608. https://doi.org/10.1097/GOX.0000000000004608

Sunmola, F., Baryannis, G., Tan, A., Co, K., & Papadakis, E. (2025). Holistic Framework for Blockchain-Based Halal Compliance in Supply Chains Enabled by Artificial Intelligence. Systems, 13(1). https://doi.org/10.3390/systems13010021

Utami, B. (2025). Exploring Generation Z’s Preferences for Halal Cosmetics in the Context of Halal Lifestyle. Riwayat: Educational Journal of History and Humanities, 8(1), 628–641. https://doi.org/10.24815/jr.v8i1.44268

Wang, W., Chen, Z., & Kuang, J. (2025). Artificial Intelligence-Driven Recommendations and Functional Food Purchases: Understanding Consumer Decision-Making. Foods, 14(6). https://doi.org/10.3390/foods14060976

Yazdani, A., & Darbani, S. (2023). The Impact of AI on Trends, Design, and Consumer Behavior. AI and Tech in Behavioral and Social Sciences, 1(4), 4–10. https://doi.org/10.61838/kman.aitech.1.4.2

Zawadzki, P., Adamczuk, P., Jamka, K., Wróblewska-łuczka, P., Bojar, H., & Raszewski, G. (2021). The Microorganism Detection System (SDM)for microbiological control of cosmetic products. Annals of Agricultural and Environmental Medicine, 28(4), 705–708. https://doi.org/10.26444/aaem/144668

Published
2026-02-28
Section
Articles